The key differences include:

• •No Alliance participation fees.
• •Clear, transparent tiers based on bookings volume.
• •Free sample books instead of billed shipments.
• •Dealer Excellence scoring that recognizes operational performance, in addition to bookings.
• •A single Dealer Success Allowance fund replacing multiple confusing support programs.

The new program officially launches on January 20, 2026. In fall 2025, all dealers will receive preview communications showing their tier assignment based on current year-to-date Alta and Hunter Douglas bookings, plus the volume needed to move up. Updates will come by email and through your Business Development Manager (BDM). Notifications will continue regularly until your final tier is confirmed in January.

Enrollment is automatic. If you’re an active Hunter Douglas or Alta dealer you’ll be included. You don’t need to submit paperwork or an application.

We’ll use fiscal year 2025 bookings as the baseline. We will confirm your tier level by email in October 2025 as well as where we predict you will end the year based on current ordering rate. This ensures everyone knows where they stand before the program goes live. We will also send updates every other week through November, then weekly in December.

New owner will inherit the assigned tier until the next evaluation period, provided the account remains in good standing.

Tiers are set annually based on the prior year’s bookings. If your volume drops mid-year, your tier and benefits will not change until the next annual reset. This gives you stability and predictability throughout the year.

Yes, there will be three ways to improve your cost factors during the year:

• •If you achieve a higher tier status in the first half of the year, you can be promoted to a new tier for which you have qualified. You will receive that cost factor benefit for the remainder of the year.
• •Become a Centurion dealer
• •Participate in a Tier Status Challenge (coming in 2026, meet with BDM for details)

While each location must maintain an individual account and place orders where the sale originates, purchases will be aggregated at the group level to determine the volume tier. That tier and its associated benefits will apply to all locations within the group.

No partial benefits are offered. You must reach the full booking threshold to move into the next tier.

Centurion status is reserved for dealers who commit to offering only Hunter Douglas and Alta brands for all hard window covering purchases. This combination of loyalty and performance ensures Centurion dealers are recognized as fully aligned partners. If you would like to consider becoming a Centurion dealer, please contact your BDM.

Centurion dealers unlock benefits that go beyond standard pricing, including:

• •Lower Cost Factors (CFs): Incremental discounts on top of tier pricing
• •Increased Dealer Success Allowance contributions
• •Advertising funding (Gold level and higher) and access to the Pinnacle Advertising packages
• •Partner websites

Retail price grids will be distributed in December 2025 along with your estimated volume tier. Final tiers and cost factors will be communicated in early January.

Hunter Douglas now provides automatic posting to Facebook and Instagram for all eligible dealers (Alta included since May 2025). Posts include:

• •High-quality product imagery.
• •Short-form video content (reels).
• •Interior design inspiration.
• •Calls-to-action with your website/phone.

This saves you time and money, ensuring a consistent social media presence at no additional cost

Sample books will be allocated based on Tiers:

• •All dealers will have access to the full assortment of sampling via digital books for the respective brands they carry
• •Alta and dual brand dealers will receive one set of Alta books per location at no cost at the Silver level as new products launch
• •Hunter Douglas and dual brand dealers will receive one set of Hunter Douglas books per location at the Silver level as new products launch
• •Additional books to be provided based on specific dealer needs

Sample books are auto-shipped to dealers based on tier whenever a new product launches or an update is released. On average, you can expect 2–3 major launches per year, plus occasional mid-cycle updates. You don’t need to place orders — shipments are automatic and tied to your tier.

Sample books are assigned based on your tier and distributed in advance of launch to ensure that all dealers in your category have consistent coverage of core products. However, you may request additional sample books through your Business Development Manager if you need more for multiple locations or showrooms.

Starter Kits are designed to get new dealers selling right away. They include sample books for the top-selling core lines:

• •Alta Starter Kit: Banded Shades, Honeycomb, Roller Shades, Faux & Wood Blinds, and Wovens (US only) and Dealer’s Choice (Canada only).
• •Hunter Douglas Starter Kit: Duette, Pirouette, Designer Roller Shades, Silhouette, Vignette.

These sample books are no charge for new dealers and for single-brand dealers who convert to dual-brand.

Updates (like mid-life fabric refreshes) are included at no cost for Silver level and above dealers for the brands they participate with.

Your BDM may be able to order additional sample books on your behalf subject to inventory availability and other considerations. While additional books are no charge, in return, we expect an request for each product category within 90 days along with continued order frequency of minimum once per quarter in each product category.

No. Digital books will complement, not replace, physical sample books. Every dealer will have access to a digital photo/selling book, which can be used on tablets or computers and physical sample books will be available to dealers at the Silver tier and higher.

Advertising funds are now provided through the Pinnacle Advertising Packages, which is simpler, more transparent, and designed to drive higher ROI. Only Centurion dealers are eligible for Pinnacle Advertising Funds, ensuring resources are directed toward committed partners. See the Advertising page of the website for details.

Instead of submitting claims, Pinnacle Advertising Funds are only distributed through Hunter Douglas-approved packages and preferred vendors. This means:

• •Less admin work for you
• •No messy receipts or unknown agency fees
• •Your advertising funds are approved up front – no more claim submissions
• •Reporting and proof of performance are built in, automatically tracked in Brite

A preferred vendor is a marketing agency or service provider that has been reviewed, tested, and approved by Hunter Douglas to participate in Pinnacle Advertising Packages. These vendors are selected based on:

• •Proven performance in driving high-quality leads
• •Transparent pricing with no hidden mark-ups
• •Lower administrative burden (they provide reporting automatically)
• •Positive dealer feedback and satisfaction scores (these will be implemented in 2026)

Our marketing packages, which are the only way to use Pinnacle Advertising Fund dollars, all utilize preferred vendors. We will also offer a-la-carte marketing options, which will allow dealers to spend their own money with preferred vendors in select media channels.

Hunter Douglas will no longer reimburse media spend outside of the approved marketing packages via the Pinnacle Advertising Funds.Dealers are still free to use their own funds to work with any vendors or channels they prefer.

Vendors are evaluated quarterly. If their performance or satisfaction scores fall below the threshold, they will be flagged for review and may be removed from the list. Dealers using them will be notified and offered alternative approved vendors in future packages.

Yes, but audits are now much simpler. Since all packages are run through approved vendors, spend is tracked automatically. You won’t need to submit complex reimbursement paperwork. Hunter Douglas will audit agency performance to ensure continuous improvement and results in-line with expectations.

The allocation of the DSA fund is predicated on prior-year bookings. The percentages employed in calculating the DSA fund are directly correlated with the individual tiers. This arrangement is intended to guarantee that larger dealers or those overseeing a larger volume of orders have access to an appropriately sized DSA fund.

DSA balances will be displayed in Direct Connect and updated in near real time as you use funds. The DSA program administration will ultimately be further enhanced and available to view in Brite as well.

The DSA Funds are designed to provide you with additional monetary support in circumstances where you previously may have received an additional discount from Hunter Douglas or Alta. Whether a mistake is made in ordering or a consumer is dissatisfied with a product that was made to specifications, the DSA is a program to assist you in quickly resolving the challenge.

• •Consumer dissatisfaction: In lieu of any previously offered programs, all Pinnacle dealers are now empowered to determine the best resolution path without having to contact Customer Support or your Business Development Manager. A remake order type will be available to process online (via Direct Connect) by referencing the original order number and receiving an additional 30% discount from dealer cost.
• •Dealer Ordering Error: Mistakes happen, and in the unlikely event one is made, Pinnacle dealers will now be able to enter remakes online in Direct Connect (and eventually, via Brite) and will receive 30% off the total remake dealer cost.
• •Personal Use / Custom Showroom Displays: DSA funds can be used to purchase custom showroom displays and personal-use shades for a dealer's primary residence at 30% off dealer cost.

No. DSA is flexible but limited to program-approved uses. You cannot apply funds toward rent, payroll, inventory purchases, or other general operating expenses.

Any unused DSA balance will expire at the end of the program year. Funds do not roll over into the next year. Dealers are encouraged to plan their use of DSA throughout the year, and usage reporting will be available to both dealers and Hunter Douglas. When a dealer’s DSA balance is fully used, no further funds will be issued for that program year.

No. Funds are calculated once a year, based on prior year bookings. Your allocation remains fixed for the year, even if your current bookings fluctuate.

Each location has its own DSA fund based on its individual bookings, however, we are working on ways for owners to share funds among stores when the need arises.

Updated Terms & Conditions and detailed “how-to” guides will be released later this year to provide further clarity on the Dealer Success Allowance (DSA) program. To support our shared goal of reducing administrative tasks and accelerating resolution times, all DSA-related activities will initially be managed through DC, with a planned migration to the Brite platform in 2026. The first quarter of2026 will serve as a transition period, during which Customer Support will be available to assist with questions and provide guidance throughout the process. Starting in the second quarter of 2026, we will begin communicating the official deadline by which all DSA requests must be submitted online via Brite.

If there is a question about whether an expense qualifies, the issue can be escalated to the program administration team.

Effective January 20, 2026, customer support for both Hunter Douglas and Alta will transition to a unified support model. Rather than operating as separate, siloed teams, support will be provided through centralized workgroups—such as Core Support, Consumer Support, Shutters, Architectural, Technical, Field Services, and System Tools.

Each Customer Support Representative (CSR) will specialize in a specific functional area, such as Technical Support or Shutters. When you reach out—whether by chat, email, or phone—your inquiry will be directed to a CSR who is an expert in that particular area. These specialists will be trained to handle both Hunter Douglas and Alta inquiries within their area of focus, ensuring consistent and knowledgeable support.

This new model is designed to streamline your experience and connect you with the most qualified CSR based on the nature of your request.

Performance will be evaluated on more than just total volume. Weight will be given to those activities which contribute to long-term growth and dealers will be ranked annually based on their scores. The details will be shared in Q2.Rankings provide transparency and allow dealers to track progress against peers.

Rollout will be phased:

• •2025: Scorecard element development and program refinement
• •Q2 2026: Initial baseline assessments and coaching begin
• •2027: Rankings and rewards based on full-year 2026 performance

The approach is “start slow to go far,” ensuring the program is tested, refined, and scalable before full launch

Each dealer will receive a scorecard through Brite, updated annually. BDMs will use these scorecards to provide coaching and help dealers build plans to maximize their growth and reach their business goals. This ensures that support is proactive, not reactive.

For 2026, qualification will be based on incremental growth and a mix of motorization units. For 2027 and beyond, we will introduce some additional qualification metrics from the Pinnacle Excellence Program.

Dealers may only earn one trip for two regardless of volume.

Progress statements will be available via the Brite platform in early 2026.Qualifiers will be notified in early December of 2026.

Each award is a trip for 2 and includes airfare, accommodations, and special events.

It is strongly preferred that the travelers are active in the business.See the full Terms & Conditions in the Pinnacle Escapes brochure for additional information.